The future of business promotion on the Costa del Sol
The Costa del Sol has been hit by the current economic crisis worse than the rest of Spain or Europe. Many of us running successful businesses here have seen turnover drop rapidly in what has been one of the steepest business declines in over a generation.
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The boom days are over, a new business world is here
The heady days of 2001-2006 are long gone and the traditional methods of attracting new clients and customers has changed forever.
Things maybe starting to take a turn for the better as we enter the final quarter of 2009, but for many businesses this upturn has come too late and sadly they have ceased to exist.
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The businesses on the coast that go on to thrive in the next few years will be the strongest, the smartest with their advertising and those who have managed to contain costs to an affordable level.
One of the Coasts great strengths, is the entreprenurial spirit that seems so strong here, but sadly this can also be one of it's weaknesses. Many businesses are persuaded to part with money to advertise in a new magazine, newspaper or even radio station, only to find it delivers no increase in enquiries or worse still the company disappears overnight having delivered nothing.
In many industry sectors such as property and services, built around residential tourism, the tried and tested method of advertising in local papers, producing promotional flyers, attending exhibitions or simply waiting for people to walk in the shop door has disappeared to be replaced by the virtual world of the internet.
Many business owners, if they are honest, don't fully understand the internet and the huge potential it holds. Many businesses have been made ludicrous promises by supposed professional internet marketing companies who turn out to be run by a couple of kids from a kitchen table who have knocked up a website and think that's all there is too internet marketing
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A solution is here for you from the fastest growing phenomenon in history, an opportunity that has turned new business generation on it's head - The Internet
The good news for businesses on the Costa del Sol is that there is a new and exciting opportunity to promote their business or service, in the most targeted yet cost effective way possible.
Not a new company without a track record, but a thriving business that has been on the coast for seven years, has real bricks and mortar offices they own, with owners that run successful businesses here and in the UK. Over the last seven years this company have generated over 4 million euros of new business revenue for their existing advertising partners, that company is Artemis Internet Marketing. |
Artemis have quietly been building the largest network of Costa del Sol and Spanish property related websites that exists anywhere in the world, as of the 1st September 2009 this total number stands at 684 independent sites of which over 325 target the Costa del Sol specifically.
This network of sites has taken over 5 years and an investment of over 700,000 euros to design, build and optimise and is now in a position to generate serious levels of new enquiries for a select number of Costa del Sol businesses, that see and grasp the potential of over 10,000 highly targeted visitors per month.
We already work with some of the leading companies in Spain, Gibraltar and the UK like recruitment agencies for jobs in Gibraltar, cake shops in London for amazing birthday cakes and even tourism websites for Lake District holidays